Adlens to join forces with Fight for Sight to fund pioneering eye research
Latest corporate partnership with Adlens
Adlens®, the global leader in adjustable focus eyewear, is marking World Sight Day by announcing a new and exciting partnership with Fight for Sight, the UK’s leading eye research charity.
In the first year of an anticipated long-term partnership, Adlens has committed to raising funds that will go towards research into the causes, detection, treatment and prevention of sight loss and eye diseases.
Adlens has pledged to donate 7.5% of all Instant Eyewear sales to their charity partners, including Fight for Sight, up until the end of 2015. The company has also signed up to Fight for Sight’s Feast Your Eyes event, which is encouraging people to dine in the dark between 16 – 22 October, and will be holding other fundraising events over the next year.
Catherine Woodhead, Director of Fundraising at Fight for Sight, said: “We’re proud to be partnering with such an exciting company like Adlens. We have a fantastic opportunity to put sight loss at the forefront of people’s minds and highlight the importance of contributing to eye research.
“Together we can demonstrate our commitment to deliver significant research advances to prevent and treat eye conditions – creating a future everyone can see.”
Dr Graeme MacKenzie, Director of Industry and Regulatory Affairs at Adlens, said: “Adlens is driven by its mission to transform people’s vision across the world, and funding research into the treatment and prevention of sight loss is essential to this.
“With promising developments in stem cell advances and gene therapy, it has never been a more exciting time for eye research and there are huge opportunities for scientists – if they have the funding required.
“Fight for Sight has a remarkable history of scientific breakthroughs and we hope our support will allow more scientists to make life-changing discoveries in eye research.”
The partnership is the next step in the expansion of Adlens’ social mission programme that aims to transform vision across the world. As well as continuing to design and manufacture products that allow people to see clearly, Adlens will be forming partnerships to fund eye research and bring vision correction to people across the world. It will also be pursuing more social innovation programmes to inspire people to challenge the current barriers to eye care, such as the recent ‘Leading for Impact’ programme ran with the University of Oxford and DO School.
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