Communications Expert Joins the Fight for Sight

Fight for Sight, the main eye research charity, is delighted to announce its latest Trustee appointment.

Simon Craddock is an experienced communications professional who has worked with many of the World’s leading private and public organisations in a 30-year career which has taken him to over 85 countries. He possesses deep knowledge of public affairs, issue and crisis management and employee & external communications which he intends to put to good use at the service of Fight for Sight.

Simon is currently Chief Marketing Officer and Director of Consulting of Avenue51, the UK’s leading China-focused eCommerce specialist service company. From 2008 until 2013 he was Motorola Solutions’ EMEA Communications Director responsible for PR and issues management in 40 markets.

Prior to Motorola, Simon led a number of communications consultancies across Europe, Africa, Asia and in the United States. In his career, Simon has advised clients including; IBM and Microsoft (in Asia); DeBeers, Shell and Monsanto (in sub-Saharan Africa); Fujifilm and Gartner (in the USA)’ and Coca Cola, P&G, Unilever, British Airways, Cisco and Intel (in Europe). 

Simon joins the Fight for Sight board led by Chairman Nigel Pantling. He said: “I’m delighted to be joining the trustee team and am looking forward to applying my knowledge and experience to help the charity raise its profile and create wider awareness of the amazing, and extremely important, work it performs.”

Michele Acton, Chief Executive of Fight for Sight welcomed the appointment saying: “It is a pleasure to welcome Simon to the Fight for Sight team. Simon understands how important it is for us to be raising awareness of the need for more funding for eye research and I will be working closely with him and our communications team as we look to enhance our communications activity and broadcast our mission far and wide.”