Fight for Sight announce their new charity partnership with RedEye

17 May 18

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Press Office

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After a company-wide vote, RedEye employees have chosen to fundraise for Fight for Sight, the UK’s leading eye research charity. The work of the charity is close to the hearts of many RedEye employees and the two organisations are looking forward to raising money for sight saving research over the next 12 months.

As a company, RedEye will be endeavouring to find innovative and fun ways to fundraise for the charity, in the hope of raising a sum of money that can support more research and help Fight for Sight increase their impact.

Fight for Sight are the UK's largest charity funding pioneering eye research. Their aim is to create a future everyone can see. Macular degeneration, glaucoma, cataracts, diabetic retinopathy, childhood blindness, rare eye diseases – Fight for Sight fund research into common and rare eye conditions and diseases. They support researchers based at leading universities and hospitals across the UK.

Today two million people in the UK are living with sight loss, including an estimated 25,000 children who are blind or partially sighted. 86% of people in the UK value their sight above any other sense, highlighting the importance of this charity and the work it does to help prevent sight loss.

Hannah Cosh, Head of Fundraising at Fight Sight, said: “We are thrilled that RedEye UK have selected Fight for Sight as their charity partner this year. Our work together will create many exciting opportunities to raise awareness of the importance of eye health and generate much needed funds for sight saving research.”

Scott Young, HR Director at RedEye, added: “Someone loses their sight every 5 seconds. What a staggering figure. Over the next 12 months we will endeavour to raise as much money as possible for this special charity that make so many people’s quality of life better.”

About RedEye

RedEye is a multi-channel personalisation company that helps clients deliver the right message, at the right time, to the right customer on the right device. They aim to cut through the hype and buzzwords that surround marketing automation and personalised marketing. RedEye want to help clients quickly see the maximum value from a solution that could transform their CRM strategy.

RedEye’s family of Contour products are driven by a unique Customer Data Platform that combines all customer data, online and offline, from in-store purchases to last products browsed online and makes this vast depth and breadth of data available to clients through sophisticated and intuitive tools and interfaces.

For more information visit RedEye's website.

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