In a landmark moment for the vision sector, Fight for Sight has relaunched with a bold new identity and a vision to: Save Sight. Change Lives.
Keith Valentine, Fight for Sight’s Chief Executive, said:
“When someone faces a diagnosis of vision loss, they face two profound questions: “Can this be stopped?” and “How do I live my life?"
We fund work that offers positive answers to both questions.
Now, we have an equally bold brand underpinning our ambitions, which I am excited to launch via our website. The brand is aesthetic, accessible, and paired with a distinctive tone of voice, which denotes an optimistic future for us as a charity and, crucially, for everyone impacted by vision loss.
Fight for Sight, forged from the merger of Fight for Sight and Vision Foundation, has an ambitious five-year strategy that will see almost £30m distributed across scientific research and social change. Funding will not only focus on individual projects, but on scaling up and providing infrastructure for the most impactful work.
Heather Giles, Chair of Trustees, said:
“The researchers we fund are at the forefront, making breakthroughs and discoveries that will help to better understand, diagnose, prevent, and treat eye disease. The partnerships we build and the initiatives we support are changing lives for people who are blind or vision impaired.
On behalf of the Trustees, I’d like to thank everyone who has brought our ambition to life through this incredible new identity.”
Fight for Sight, forged from the merger of Fight for Sight and Vision Foundation, has an ambitious five-year strategy that will see almost £30m distributed across scientific research and social change. Funding will not only focus on individual projects, but on scaling up and providing infrastructure for the most impactful work.
On behalf of the Trustees, I’d like to thank everyone who has brought our ambition to life through this incredible new identity.”
Bold new brand – designed for accessibility
Under the unified branding of Fight for Sight, the charity has a bold new identity. The logo (below) resembles an eye and the eyelid below it. The eyelid curves upwards and resembles arms outstretched.
Together, the logo symbolises the charity’s vision to: “Save Sight. Change Lives.”
A bold colour palette epitomises the Fight for Sight branding with attention-grabbing dark navy and aqua, which provides AAA contrast accessibility.
Alina Kessel, Trustee of Fight for Sight, said:
“I am delighted to have supported the team on this journey. The outcome is a brand that feels fresh and stands out in the sector and beyond. It will help our charity continue its vision to “Save Sight. Change Lives”.
The website launch is an exciting realisation of a bold visual identity and tone, and clearly captures Fight for Sight's strategic focus.”
The brand was co-designed in partnership with Studio Texture and Gareth Ford Williams.
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