The logo
Our unique symbol.
The Fight for Sight logo
As our primary identifier, our logo should appear on all our communications.
Here you'll find:
Introduction to our logo
The logo represents an eye and an eyelid. The curve of the eyelid is also symbolic of arms outstretched. Together, the circle (iris) and this curve symbolize our vision to 'Save Sight. Change Lives'.
- Consistent use of our logo will help us build recognition of our brand.
- Our logo should never be recreated or adapted.
- Please only use the artwork supplied.
Protecting our logo
Our logo is fixed and should never be altered. It should always be reproduced using the master artwork.
Things you should never do are:
- Stretch or distort the logo
- Use it as an outline only
- Rotate it
- Change the colour
- Add effects
- Ignore the minimum size guidelines
- Use a logo colour that lacks contrast with the background
- Add patterns or textures
How to position our logo
Logo positioning
Though the positioning of our logo should remain consistent, we have a flexible approach. Our preferred positions are top right and bottom right of a document, but on occasion, it may be necessary to position top left or bottom left, depending on the layout.
Please note that:
● Our logo should be on everything we produce.
● The preferred position is top left, but the decision of where to place it will usually be driven by the layout and/or where it will be most visible.
● Always adhere to the clear space guidance shown in these guidelines – this will ensure that the legibility of our logo is never compromised.
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About
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Download
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Position
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Size
- About
- Download
- Position
- Size