Vision Direct and Fight for Sight launch #ThinkUV Campaign

16 September 16

written by:

Heather Fanning

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Vision Direct and Fight for Sight are urging the nation to protect their eyes and think about the dangers of ultra-violet (UV) rays this summer.

Europe’s largest online contact lens retailer and the UK’s main eye research charity have joined forces to start #ThinkUV. As part of their new campaign, they’ll be encouraging everyone to take a sunglasses selfie and help raise funds for pioneering research into sight loss prevention.

The campaign is designed to highlight the importance of looking after your eyes in the sunshine and to protect them from harmful UV rays. Many people are proactive in protecting their skin with sun block, but often forget that too much sun can be just as damaging to your eyes. Over exposure can even lead to conditions such as cataracts or macular degeneration.

A good quality pair of sunglasses can block up to 95% of UV radiation, and can even help reduce the amount of glare that reaches your eyes.

To help spread the word, Vision Direct is asking everyone to post a selfie-style photo of themselves wearing their sunglasses to Instagram, Twitter and Facebook using the hashtag #ThinkUV. Participants have the chance to win a £300 Amazon voucher and a free pair of sunglasses from Vision Direct.

Vision Direct has pledged to donate £3 to Fight for Sight for every customer that takes part in the #ThinkUV challenge from Monday 1st August until 16th September 2016. For the duration of the campaign £3 from every pair of sunglasses Vision Direct sells will also be donated to the charity.

To help Fight for Sight fund vital eye research, you can also donate via text:

Just text THUV16 £3 to 70070. (You can give up to £10 at a time by altering the donation amount).

Director of Marketing at Vision Direct, Ashley Mealor, added: “We are proud to support Fight for Sight and the important work they do in pioneering eye research across the UK. Sight is the sense people are most afraid of losing and through supporting charities like Fight for Sight we can help to fund new treatments to restore vision.”

Fight for Sight’s Chief Executive, Michele Acton, said: “We are delighted to be working with Vision Direct to highlight this important issue that people need to take care of their eyes in the sun. We are urging the nation to support the fight for sight and take a #ThinkUV selfie and raise vital funds for eye research at the same time.”

Get involved and show your support by donating today and sharing your #ThinkUV selfie.