Fight for Sight (“we”) promise to respect any personal data you share with us, or that we obtain from other organisations and keep it safe. We aim to be clear when we collect your data and not do anything you wouldn’t reasonably expect.
Developing a better understanding of our supporters through their personal data allows us to make better decisions, fundraise more efficiently and, ultimately, helps us to reach our goal of creating a future everyone can see. More importantly, it helps us to communicate with our supporters on a level they are comfortable with. We have made improvements to this policy to make it more understandable to our supporters.
Our marketing communications include information about our latest research, campaigns and lifesaving work. If you would like to receive such communications but have not opted in please contact us on 020 7264 3900 or email@example.com
1. Where we collect information about you from
We collect information in the following ways:
- When you give it to us DIRECTLY
You may give us your information in order to sign up for one of our events, tell us your story, make a donation, or to simply communicate with us. Sometimes when you support us, your information is collected by an organisation working for us (e.g. a professional fundraising agency), but we are responsible for your data at all times.
- When you give it to us INDIRECTLY
- When you give permission to OTHER ORGANISATIONS to share your information
The information we get from other organisations may depend on your privacy settings or the responses you give, so you should regularly check them. This information comes from the following sources:
Third party organisations
You may have provided permission for a company or other organisation to share your data with third parties, including charities. This could be when you buy a product or service, register for an online competition or sign up with a comparison site.
Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp or Twitter, you might give us permission to access information from those accounts or services.
- When we collect it as you use our WEBSITE
We assign web browser cookies to enhance each visitor’s use of our website. Cookies are used for saving small amounts of information such as user settings.
We may also work with third parties to help us measure visits to our website in order to improve its usability. The data we measure may contain personal information (an IP address and/or cookies). We do not link IP addresses to individuals. IP addresses are used for internal research and promotion purposes and are not provided to third parties. Cookies issued by us only contain a unique number and therefore contain no personal data. We do not link cookies to individuals other than to recognise repeat visits.
2. Personal data we collect and how we use it
If you support us, for example make a donation, volunteer, register to fundraise or sign up for an event we will usually collect:
- Your name
- Your contact details
- Your date of birth
- Your bank or credit card details.
We will mainly use your data to:
- Provide you with the services, products or information you asked for
- Administer your donation or support your fundraising, including processing gift aid
- Keep a record of your relationship with us
- Ensure we know how you prefer to be contacted
- Understand how we can improve our services, products or information.
From time to time, we will contact you to let you know about the progress we are making and to ask for donations or other support. We make it easy for you to tell us how you want us to communicate, in a way that suits you. Our forms have clear marketing preference questions and we include information on how to opt out when we send you marketing. If you don’t want to hear from us, that’s fine. Just let us know when you provide your data or contact us on 020 7264 3900 or firstname.lastname@example.org
Building profiles of supporters and targeting communications
We use profiling and screening techniques to ensure communications are relevant and timely, and to provide an improved experience for our supporters. Profiling also allows us to target our resources effectively, which donors consistently tell us is a key priority for them. We do this because it allows us to understand the background of the people who support us and helps us to make appropriate requests to supporters who may be able and willing to give more than they already do. Importantly, it enables us to raise more funds, sooner, and more cost-effectively, than we otherwise would.
Please read below for more information on how we may use your data:
- Wealth Screening
We want to make sure we use our resources as effectively as possible to help us engage with our community of supporters appropriately. In order to achieve this we may undertake wealth screening of our database. Wealth screening enables us to better target our conversations about fundraising and therefore generate funds cost-effectively. To achieve this we will share your data with one of our trusted third-party suppliers.
In order to provide you with the best supporter experience and understand how we could engage with you in the future, we undertake analysis on the personal data we hold on you. This analysis helps us to gain a better understanding of your interests, of how you are engaging with us and to understand broader demographic and geographic trends.
We may also undertake research on our supporter’s personal information to help us make informed decisions. This may include research on demographic, philanthropic, business and financial information from publicly available sources, including social media.
We may also combine the data you provide with data we obtain from other sources (e.g. to verify we have correct addresses/postcodes).
If you do not wish your data to be used in any of the ways listed above or have questions about this, please contact our supporter care team at email@example.com
Sharing your story
Some of our supporters may choose to tell us about their experiences with eye conditions and diseases to help further our work. This may include them sharing sensitive information related to their health and family life in addition to their biographical and contact information. Should supporters choose to tell us if they have any eye conditions/diseases, we will endeavour to use the information provided to tailor our communications with them. If we have the explicit and informed consent of the individuals, or their parent or guardian if they are under 18, this information may be made public by us at events, in materials promoting our campaigning and fundraising work, or in documents such as our annual report.
3. How we keep your data safe and who has access to it
We undertake regular reviews of who has access to information that we hold to ensure that your information is only accessible by appropriately trained staff, volunteers and contractors.
We use external companies to collect or process personal data on our behalf. We do comprehensive checks on these companies before we work with them, and put a contract in place that sets out our expectations and requirements, especially regarding how they manage the personal data they collect or have access to.
We will not sell your details to any third parties, but we may sometimes share your information with our trusted service providers who are authorised to act on our behalf, associated organisations who work on our behalf, or whom we work with in partnership to deliver and improve services for people affected by eye conditions and diseases. This includes organisations who fundraise on our behalf. If you participate in our lotteries or raffles, your information will also be processed by our trading companies who administer and run these on our behalf.
In addition, from time to time we may exchange your personal information with other organisations for the purposes of fraud and credit risk reduction. We may also share information with our financial and legal advisers for the purposes of obtaining advice and protecting our legal rights.
4. Make changes, request information we have on you or delete it etc
You have a right to ask us to stop processing your personal data, and if it’s not necessary for the purpose you provided it to us for (e.g. processing your donation or registering you for an event) we will do so. Contact us on 020 7264 3900 or firstname.lastname@example.org if you have any concerns.
You can also make changes to the way your personal data is processed by contacting The Fundraising Regulator. Fight for Sight is a member of this regulatory body and adhere to their codes and principles of fundraising practice in the UK. Please visit their website fundraisingregulator.org.uk to find out more information.
You can request access to any information we hold about you by contacting us at Fight for Sight, 18 Mansell Street, London, E1 8AA. Equally, please let us know of any changes if your contact details do change so we can update our records.
5. Changes to this policy
We may change this Privacy Statement from time to time. If we make any significant changes in the way we treat your personal information we will make this clear on our website.
If you have any questions, comments or suggestions, please let us know by contacting our supporter care team at Fight for Sight, 18 Mansell Street, London, E1 8AA or by email on email@example.com
This policy was updated June 2017